So You Want to Start a Business

Start Saving!

For many, the great American dream includes opening your own business or “hanging your own shingle” as a consultant or freelancer. If you have an idea for a company that you believe could be successful and want to pursue this dream, it is important to do your homework.

There are important steps that every small business owner must take. Such as:

• Identifying an opportunity in the market

• Researching your customers and competition

• Preparing a detailed business plan

• Choosing a company structure that is right for you

Create a Financial Strategy

If you’re serious about becoming a small business owner, it should be considered a financial goal like any other, such as retirement. It is important to develop a strategy for funding the company over time. For greater success, estimate not only your startup costs but the amount of money you’ll need to fund the company for the next three to five years.

When striking out on their own, many self-starters optimistically believe that the business will generate enough income to meet their needs and expectations, and even help them expand their lifestyle one day. While this is a worthy goal, be conservative in your initial projections. It isn’t unusual for a business to lose money in the early stages. You need to have sufficient cash in place to support your personal financial needs while you work to make the company profitable.

Where to Find the Money

It is important to establish a dedicated pool of savings to help finance your new venture. To start, consider setting money aside from each paycheck for this purpose. If anything, err on the high side when projecting how much money you need to save before you open the doors to your business. If it’s practical, consider establishing your business on a part-time basis before you quit your day job. This lets you test your ideas, make modifications and build a base of customers while also maintaining a stronger financial position.

As you’re putting money away for your future business, make it a priority to continue saving for retirement as well as into your emergency fund. If you do, you will likely have stronger financial security if anything happens to your new company’s revenue.

If You Need a Loan

If capital is required to finance your startup, you may need to borrow money. Be cautious as you consider your borrowing options. It adds another level of financial risk to your plan. You must be confident that you can stay current with your loan repayment schedule. A good place to learn more about borrowing options is the Small Business Administration website ( Also be careful about using personal assets (such as your home) as collateral to fund your business ambitions. If possible, you want to keep your personal and business assets separate.

A Final Point

Remember that if you are financially prepared to make your entrepreneurial dreams come true, you will be in a better position to withstand the difficult periods and allow the business the time necessary to grow and prosper. Talk to your financial advisor to determine the best approach to build savings dedicated to your future business.